breed: better ideas, creativity & innovation <<

A new breed of business support programme, providing relevant and impactful design advice and support to the hotel, cafe and restaurant markets of West Wales and the South Wales Valleys. Enabling Tourism SMEs to thrive in terms of design innovation, brand position and competitiveness.

A hub of design practitioners, business gurus, marketing professionals and entrepreneur champions will identify opportunities to integrate design thinking into productivity and competitiveness improvements within Tourism SMEs. Underpinning the changing role of design from ‘style and aesthetics’ to a means of improving products, services, processes and operations.

Key design disciplines include interior; architecture; digital; multimedia; service design, sustainable tourism; and software design, these will be delivered holistically through a flexible programme of support ranging from peer to peer learning, design camps, social learning networks, exchange programmes, business coaching through to tailored consultancy packages. The purpose of which is to engage, educate and empower Tourism SMEs, business owners and key decision makers in innovative design practice and entrepreneurial activity.